Note: Wink Subscription begins on Monday, July 27th. For more information, please see our latest post: Update on the upcoming wink subscription

Wink’s mission for the past 5+ years has been to provide users with a ‘Simpler, Smarter Home,’ while maintaining privacy for our customers. Our approach to simplicity and security has driven our design from the user experience to the technology behind the scenes.

We understand that a smart home is something that needs to be trusted and dependable, and we recognize that recent events have created some uncertainty around the reliability of the system. We apologize for these inconveniences and want to share some background information as well as the path forward.

Since 2014, Wink has grown to support more than 4 million connected devices. During this time, Wink has relied solely on the one-time fee derived from hardware sales to cover ongoing cloud costs, development, and customer support. Providing users with local and remote access to their devices will always come at a cost for Wink, and over the years we have made great progress toward reducing these costs so that we can maintain that feature.

Wink has taken many steps in an effort to keep your Hub’s blue light on, however, long term costs and recent economic events have caused additional strain on our business. Unlike companies that sell user data to offset costs associated with offering free services, we do not. Data privacy is one of Wink’s core values, and we believe that user data should never be sold for marketing or any purpose.

Wink has been in a very rough spot, but thanks to your support, we are able to keep moving forward! It was not an easy decision to switch to a paid service, and we know that the short timeline put a lot of pressure on all of you, but we had no other way to continue the Wink service as it is currently known.

The support we have seen for our subscription service has been incredible. We feel we can extend Wink's free service for the time being, confident that we can set a new start date for the subscription service to begin, giving you all more time to use Wink (subscription-free) whether you signed up or not.

Our user community is integral to Wink, and we want to continue to be your trusted smart home provider. More information will be provided soon about our future plans. Please visit subscription.wink.com and subscribe to support our mission.