Social Search vs. Traditional Search
Read/WriteWeb posted a nice concise overview of the new generation of search - Search 2.0 vs Traditional Search by Ebrahim Ezzy and Richard MacManus.
They correctly pointed out that ‘Search 2.0′ is actually the third generation of search. So we should more accurately call it ’social search’, which is more descriptive of how these new search engines include people in the process of search.
(from Ezzy:)
- First-generation search ranked sites based on page content - examples are early yahoo.com and Alta Vista.
- Second-generation relies on link analysis for ranking - so they take the structure of the Web into account. Examples are Google and Overture.
- Third-generation search technologies are designed to combine the scalability of existing internet search engines with new and improved relevancy models; they bring into the equation user preferences, collaboration, collective intelligence, a rich user experience, and many other specialized capabilities that make information more productive.
Wink was included as a Search 2.0 company. I would add is that while blocking spam is an important way that Wink gives control to its users, the bookmarking/tagging that users do offers a huge amount of positive information about which sites are good for any query and is a major source of relevance for the Wink service.
Also those who like to search quickly from the Firefox toolbar can get the Wink search plugin or can install it from the Wink home page.
Looking forward to Part II of Ebrahim’s post.
Cheers,
Michael
Tags: Wink, search, socialsearch, wink.com
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